Inside the craft of Guardian Long Reads: making journalism unputdownable
Inside the craft of Guardian Long Reads: making journalism unputdownable

The Guardian Long Read magazine's summer issue aims to evoke the pleasure of summer reading. Art director Chris Clarke explains the cover concept: a woman reading in a boat as the tide comes in, and on the back cover, the tide has gone out and the boat is beached. The imagery positions the issue as a perfect beach read.

Storytelling craft

Editor David Wolf says the craft begins long before writing. Journalists must propose stories with a narrative, main characters, conflict, scenes, and twists, while remaining scrupulously accurate. The editing process starts by asking fundamental questions about the draft's substance and movement.

It takes an average of five to six months, sometimes up to a year, to publish a Long Read. Writers may need to develop new sources. Wolf highlights a story about beer baron Humphrey Smith, which required months of work and dozens of sources, and a 'Rosebud' moment conceived after five or six drafts.

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Editing and design

Wolf notes that writers often find the scrutiny exciting. Editors read with fresh eyes, share drafts with colleagues, and print hard copies to identify slow parts. The new issue includes a Long Read about vending machines by Tom Lamont, which Wolf praises for its detailed reporting. The previous issue covered paper towel and hand dryer industries.

Illustrator Lisa Sheehan produced bespoke images for the vending machine article, with headlines and snippets on crisp packets. Republishing in print allows the design team to reimagine visuals with a larger canvas. Chris Clarke says the magazine focuses on flow, pace, and rhythm, with original artwork that matches the seriousness of the subject.

"The hope," says Chris, "is to stop the reader with large, punctuated moments, but never at the expense of the read. Everything surrounding the magazine has been built for the pleasure of reading."

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