Hailey Bieber has stripped off for another advertisement campaign and days later shared a new bum workout she uses to get the perfect figure. The supermodel, 29, teamed up with clothes giant Gap for a new pair of jeans. The brand and Bieber have announced The Hailey Jean, a limited-edition denim capsule launching July 16 that reimagines the brand’s iconic ‘90s-inspired jeans through Bieber’s modern lens. In the advertisement, Hailey bares all in the campaign as she strips off to just a pair of the baggy jeans. Hailey uses a top to cover her chest, which is otherwise completely naked. The look is finished with a sultry look to the camera.
Hailey Bieber's Collaboration with Gap
Of her campaign, Hailey said: “Gap has been a part of my wardrobe since I was a kid, so this came together very organically. 1996 was the year I was born and I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal.”
Hailey Bieber's New Workout Routine
Hours after the campaign was released, Hailey revealed the secret behind her slender build. Previously, Hailey admitted she was over with pilates – an exercise form popularised in recent years for low impact movements. Bieber said during an interview with TIME earlier this year: "I love Pilates, I really do, but I think it’s become a little bit of a fad, and it’s really hard to find really good teachers that care about form."
Less than two months later, Bieber posted a photo wearing a weighted vest, a popular exercise accessory that has exploded across social media, even as experts remain divided over its benefits. Just beneath her bum in the photo, Hailey also donned a new piece of equipment gaining popularity in the fitness community – blood flow restriction training bands.
Benefits of BFR Bands
According to experts, BFR bands help isolate the glute muscles from the hamstrings, which in turn forces the glutes to do more of the work. This could achieve a more targeted and effective workout for the glutes – something Hailey often flaunts on her social media.
