Ashley James turned heads on the opening day of Wimbledon 2026 by wearing a high-street dress that perfectly captured the tournament's spirit. The This Morning star attended as a guest of sponsor Evian, opting for the Omnes Allie dress in pink, which is currently on sale for £53.40 down from £89. The dress features polka dots that resemble strawberries from a distance, and its pink-and-red colourway echoes the classic Wimbledon fruit.
A Break from Designer Looks
While many celebrities at Centre Court wore designer outfits—Maura Higgins in Chanel, Amanda Holden in Ralph Lauren—Ashley proved that a budget-friendly dress can still impress. She accessorised with a white blazer, white retro sunglasses, and the iconic Lulu Guinness Strawberry Bucket Bag, priced at £395. The bag, first launched in 2003, is a seasonal summer item and has already been seen on Alex Jones at the Chelsea Flower Show this year.
On-Brand for Wimbledon
Ashley's look was praised for being perfectly on-brand, as strawberries and cream have long been associated with Wimbledon. The mum of two stood out in a sea of white dresses, adding a touch of colour to the event. The Omnes dress is versatile for summer occasions, from Wimbledon to weddings.
