Victoria Beckham Beauty has expanded its bestselling Vast Lash Mascara line with a new shade, Cocoa, a rich brown designed to flatter mature lashes. The launch has garnered exceptional feedback, with shoppers in their 60s and 80s praising it as the best mascara they've used in decades.
Product Details and Pricing
The Vast Lash Mascara in Cocoa is priced at £33, matching the existing Black shade and the Satin Kajal Liner, which comes in 20 shades. To celebrate the launch, new customers receive a free velvet pochette, and those spending £50 or more get a complimentary '97 Terry Zip Bag.
Formula and Benefits
The mascara features a curved wand with plush bristles for even coating and lift. It is smudge-proof, flake-proof, sweat-proof, and humidity-proof, lasting over 12 hours. The formula includes Tahitian sea micro algae to strengthen lashes, panthenol for moisture, niacinamide to support keratin, and vitamin E for conditioning.
Customer Reviews
The Vast Lash Mascara holds a 4.3-star rating from 4,328 reviews. One customer said: "Love it, no clumps. Best mascara I have used in 50 years. Thanks." Another wrote: "Easy to apply but need to layer... Bought this after cataract surgery: I have age related dry eyes but found this easy to apply." A third reviewer, aged 60, noted: "It's the best mascara I've used in years." An 80-year-old customer added: "I'm an eighty year-old and have suddenly got very thick long eyelashes." However, some gave three stars, citing issues with product amount on the brush or lack of thickness.
Alternatives on the Market
Charlotte Tilbury's Exagger-Eyes Volume Mascara, priced at £28, offers 28 hours of volume and curl with Lash Vinyl-Black Wrap Technology. Maybelline's Lash Sensational Sky High Mascara, available for £8.29 on Amazon, comes in black, brown, and maroon, with a lightweight bamboo extract formula.
