Vernon Kay has been expanding his side hustles since his wife Tess Daly stepped down from Strictly Come Dancing in October. The 56-year-old presenter announced her departure alongside Claudia Winkleman after 21 years hosting the BBC show.
Kay, who earns an estimated £395,000 a year for his Radio 2 mid-morning show, has been promoting caravan holidays with Parkdean Resorts. In a December Instagram video, he showcased a resort in Trecco Bay, South Wales, offering stays from £99. The caption confirmed he will return in 2026 to check out other parks.
He also partnered with LEGO in November, appearing in an advert with his daughter Phoebe, which could have earned him up to £50,000. Additionally, Kay has promoted skincare brand Wellman, with which his wife Tess has a long-standing relationship as the face of Wellwoman.
Kay regularly fronts social media campaigns for Marks & Spencer, promoting men's clothing and participating in live shopping streams. He also DJs at Dance Sounds Of The 90s gigs across the UK, reportedly earning tens of thousands of pounds from these events.
BBC stars were previously blocked from using their licence-fee funded fame for advertising, but this restriction appears to have relaxed, allowing Kay to capitalise on his public profile.
