Stacey Solomon, the reality star who rose to fame on The X Factor in 2009, has seen her income soar thanks to a series of smart business moves. The 36-year-old now fronts one of the UK's fastest-growing companies after buying a 33% stake in hair oil brand Rehab in 2023.
Rehab, founded by friends Vicky Ellis, 36, and Anastasia Tozer, 32, originally manufactured hair oil products but has since diversified into bodycare and a men's range. Last year, the company's turnover reached £14.2 million.
Announcing Stacey's investment, the co-founders said: 'We are so excited to announce Stacey Solomon has joined the REHAB. team! Already a loyal customer and supporter of REHAB., she has become an official business partner in our small, female founded brand.' Stacey added that she had been a fan of the brand before deciding to invest her own money for the first time.
Stacey's other business interests include a clothing range with Primark launched in 2018, focusing on matching sets for mothers and daughters. Her company, Keymap Entertainment Ltd, generates substantial revenue from advertising deals and media appearances. Reports suggest she earned her first million in 2019, with her net worth reaching £5 million by 2012, and she could charge up to £12,000 for a sponsored Instagram post.
Her primary income still comes from television, including her role as Queen of the Jungle on I'm a Celebrity... Get Me Out of Here! and presenting shows such as Sort Your Life Out and Stacey Solomon's Crafty Christmas. Meanwhile, her husband Joe Swash, who has been declared bankrupt twice, has an estimated net worth of around £1.5 million.
