ITV's This Morning faced unexpected disruption on Monday, June 22, as the programme was pulled from its usual 10am slot to accommodate live coverage of Keir Starmer's resignation as Prime Minister and leader of the Labour Party.
Viewers Left Confused
Regular viewers tuning into ITV at 10am were met with breaking news coverage instead of the popular daytime show. Many took to X, formerly known as Twitter, to express their confusion and frustration. One viewer asked, "Where's this morning #thismorning," while another demanded, "Get #ThisMorning on! I want to hear Ben, Cat and Gyles Brandreth’s views on the resignation."
A third user noted the schedule shake-up, writing, "Bumped till 10:30! #thismorning!" The programme eventually aired at 10:30am, half an hour later than usual.
Impact of the Resignation
The delay came as Keir Starmer formally announced his resignation, prompting networks to interrupt regular programming for live updates. ITV's decision to prioritise the political coverage reflects the significance of the event, which dominated news cycles throughout the morning.
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