Sydney Sweeney has once again stripped off for her lingerie brand SYRN. The Euphoria actress recently showed her followers a behind-the-scenes look at one of her festive campaign photoshoots.
Behind the scenes of the SYRN shoot
In the first snap, Sydney leaned forward while gazing at herself in the mirror, one hand on her waist as she used the other to shave her face with a razor. She covered her chin in white shaving cream and gave a large pout at her reflection as she drew the blade back and forth.
Sydney's flowing blonde curls fell over her shoulder, which was covered by a navy blue cable knit cardigan worn unbuttoned. Underneath was a matching navy blue bra with a lace trim around the neckline, which perfectly matched her navy blue cable knit bottoms.
She also shared a behind-the-scenes selfie from the photoshoot, which showed her posing in the mirror while sticking her tongue out with a cheeky expression on her face. Sydney held her iPhone up in front of her face and used the other arm to hold her elbow as she tilted her head to the side.
Backlash over Novig campaign
Sydney has recently faced backlash for stripping off for the sports trading app Novig in their new advertising campaign. In a topless advert shared on Instagram, Sydney wrote: "No BS. Just sports," and in the clip she said: "There are grown men making spreadsheets betting on what colour underwear I’m wearing. I mean, I’m flattered?"
Apparently it was Sweeney's idea to strip off for the campaign, according to Novig founder and CEO Jacob Fortinsky, who explained: "She said: 'I’m uncomfortable with other platforms that have markets on what colour underwear I’m going to wear. There’s something clean about sports'."
