In a stunning revelation that has sent shockwaves through the culinary and entertainment worlds, Strictly Come Dancing finalist John Whaite has publicly resigned from his Waitrose column after the supermarket giant removed his recipes upon discovering his lucrative side venture on adult subscription platform OnlyFans.
The award-winning baker and TV personality disclosed that his earnings from the platform reached an astonishing £10,000 per month, creating an unexpected conflict with his family-friendly supermarket association.
The Waitrose Fallout
Whaite, who won the 2012 Great British Bake Off, had enjoyed a successful partnership with Waitrose for years, contributing regular recipes to their popular magazine. However, the relationship soured dramatically when supermarket executives became aware of his content on OnlyFans.
'They found out I was on OnlyFans and removed all my recipes from the website without telling me,' Whaite revealed during an emotional appearance on the Everything I Know About Me podcast. 'They didn't even have the courtesy to call me.'
A Lucrative Digital Venture
The chef-turned-dancer shared surprising details about his financial success on the platform, which primarily features exclusive cooking content rather than explicit material. His monthly earnings reportedly reached five figures, demonstrating significant audience demand for his culinary expertise in the digital space.
'I'm making about ten grand a month on it, which is staggering,' he confessed, highlighting the substantial income that ultimately forced him to choose between platforms.
Taking a Stand
Rather than compromise his new digital enterprise, Whaite made the bold decision to sever ties with Waitrose completely. He announced his resignation publicly on social media, stating he could no longer work with a company that would 'drop me without conversation.'
The move represents a significant shift in how celebrities navigate multiple income streams in the digital age, particularly when adult-oriented platforms conflict with traditional brand partnerships.
Whaite's departure from Waitrose marks the end of a long-standing collaboration, though he maintains his commitment to creating culinary content for his dedicated followers across all platforms.
