Romeo Beckham, 23, has sparked speculation about a new venture with a cryptic social media post. The son of David and Victoria Beckham shared a mysterious image on Instagram, showing a blurred background with the word 'Intra' faintly visible. The post has no caption, leading fans to believe it is a teaser for his fashion brand, Intra, which launched last year.
Intra is a sportswear label inspired by retro styles, with designs influenced by England, Brazil, and America. The brand has already been worn by the Beckham family in promotional photos, including a recent image posted by Victoria Beckham showing the family in Intra jackets. The post received over 200,000 likes.
Romeo's venture comes amid a flurry of business activities by the Beckham children. His sister Harper, 14, is reportedly launching a skincare and beauty brand named HIKU by Harper this summer. Meanwhile, their brother Cruz, 21, is preparing for a July tour with his band, The Breakers.
The Beckham family's commercial activities have drawn criticism, with eldest son Brooklyn previously accusing his parents of prioritising the 'brand' over family relationships. In a January interview, he said: 'My family values public promotion and endorsements above all else... Brand Beckham comes first.'
Despite the criticism, the Beckhams have continued to expand their business empire. David and Victoria Beckham's combined net worth has reached £1.18 billion, according to the Sunday Times Rich List, making David the first billionaire sportsman in the UK.
