Rihanna has unveiled a new campaign for her Savage X Fenty lingerie brand, modeling a plunging pink lace bodysuit. The 38-year-old singer and businesswoman shared several photos on Instagram, including one where she rolls around in a tiny inflatable paddling pool and another where she crawls through an inflatable rubber ring.
Playful and Sultry Poses
In one snap, Rihanna strikes a sultry pose by two huge beach balls, wearing the sheer lace number with a plunging neckline and high-cut design. She captioned the post: "Luxe Lace." Another post read: "Meet our new, softest stretch lace evaaaa."
Fan Reactions
The post quickly garnered hundreds of thousands of likes, with fans praising the campaign. One commented: "It must be absolutely surreal to wake up next to her every day!" Another wrote: "Pretty in pink."
Brand Mission
Rihanna launched Savage X Fenty in 2018, and the brand is known for championing inclusivity with a wide range of sizes and diverse campaigns. She has previously said she wants people to feel confident in whatever they wear.
Balancing Fame and Family
Despite her success, Rihanna, who shares three children with rapper A$AP Rocky, insists she wants a normal life for her kids. She told Harper's Bazaar: "We like to eat with people. We like to shop with people. We like to walk the streets with people. I don’t like a private room. I don’t have them shut down stores. I don’t like the Rapunzel life. It’s very isolating. It’s very lonely. And what am I protecting myself from? I’m actually allowing people to dictate the robbery of the life that I could actually be living."
Future Ambitions
Rihanna also has plans to expand her empire, saying she wants to "do furniture" and "home design" and even release a range of wine "later in my life."
