Princess Andre, the 19-year-old daughter of Katie Price and Peter Andre, is building her own career in the spotlight. The third season of her ITV reality show The Princess Diaries premieres tonight (July 28). The show, which launched last year, became ITV2's biggest-ever launch outside of Love Island and Big Brother, with 1 million viewers and 6.4 million streams to date.
How Princess Andre Makes Money
Princess has previously declared her intention to become a millionaire by age 20 and appears to be making significant progress. She has secured partnerships with high street retailer Superdrug, Studio London, Morphe, and Revolution. Last year, she made her modelling debut with PrettyLittleThing after a reported four-figure agreement. She launched her own jewellery collection at 16 and secured a publishing deal at age nine. She recently launched her own makeup brand with a lavish launch party.
Nepo Baby Denials and Her £10K Car
Princess has denied accusations of being a "nepo baby" after signing with the same agency as her father and brother. She told The Sun: "I know that's not the case. Obviously it has helped, but if you don't put the work in yourself, you're not going to get anywhere. Their experience has helped get me to a certain point, but after that, I work for what I achieve. I'm doing that independently and people now know me as me rather than my parents' daughter. I know if I hadn't put in the work, then I probably wouldn't be where I am." She also responded to followers after showcasing her new £10,000 car, stating: "To everyone out there, yes I work and yes I earn my own money which I'm super proud of and so thankful that I'm lucky enough to buy my own car."
How Much Princess Could Earn Per Social Media Post
Brand and culture expert Nick Ede told TV Guide: "Princess Andre is fast becoming the queen of social media. With nearly a million Instagram followers she can command thousands of pounds per post. With the new Princess Diaries season out on TV, she's making waves in all the right places. I can see her earning between £5k and £8k per sponsored post on Instagram, with a campaign bringing in around £20k for her. Her followers are engaged and she's working with younger brands to make sure everything is aligned as she builds her mini empire." Online research suggests similar figures: mid-to-high tier UK lifestyle influencers like Princess typically command between £4,000 and £8,000 per sponsored post, with higher rates for multi-post campaigns. If she collaborates with three to five brands monthly, she could potentially earn up to £40,000 per month.
What Is Princess Andre's Actual Net Worth?
Princess's net worth remains undisclosed. However, based on her comments about becoming a millionaire before turning 20 and her career trajectory, estimates suggest she is not far from reaching that milestone. The Princess Diaries airs on ITV2 tonight at 9pm; seasons one and two are available on ITVX.
