Olivia Attwood has been named the newest celebrity ambassador for Tatti Lashes, the UK's number one lash brand, and has created her own exclusive lash edit. The partnership marks a full-circle moment for the reality star turned broadcaster, who first wore Tatti Lashes during her time on Love Island almost a decade ago.
As part of the collaboration, Attwood is now the face of the brand's bestselling Pre-Glued collection, which offers professional-looking lashes without the need for liquid glue. She has also worked alongside Tatti Lashes founder and CEO Elliot Barton to create an exclusive new lash style named Olivia.
Exclusive Lash Style Designed by Attwood
The Olivia lash is a half lash with a winged shape, featuring a blend of brown and black fibres for a softer finish than traditional jet-black lashes. It is designed to replicate Attwood's signature eye look, offering a cat-eye effect without overpowering the rest of the makeup.
Speaking exclusively to Metro, Attwood said: "It's a full-circle moment – 10 years. It's the quality and the range of styles that always draw me back. It's actually really hard to find a good full lash, but Tatti have always been ahead of the game in terms of how natural they look and the range of designs."
The new lash joins five additional styles curated by Attwood – Nina, Molly, Sophia, Harper and Annabel – all added to the Pre-Glued range. The Pre-Glued Half Lash Kit, priced at £14.95 (was £20.25), includes a set of pre-glued half lashes, an applicator and a lash wand, designed for application in seconds with wear up to five days.
Attwood Calls Lashes 'The Nipples of the Face'
When asked what she would save if forced to choose between lashes, brows or a flawless base, Attwood replied: "Lashes. They're like the nipples of the face. If your eyes are popping, everything else kind of fades into the background."
She praised the Pre-Glued technology for removing the intimidation factor of liquid glue. "What scares people is the element of the liquid glue. These lashes remove that. They're kind of foolproof. If people aren't confident with eyeshadow or eyeliner, a good lash does half the heavy lifting for you."
Attwood's Beauty Evolution
While beauty trends have shifted toward minimalist makeup, Attwood admitted she never fully embraced the clean-girl aesthetic. "I'm really glad that makeup is coming back. I was never really here for the clean-girl phase – I thought it was very boring."
She recalled her early days on Love Island, where she would make a single pair of lashes last weeks. "I got about three weeks out of one pair. Every night I'd pick the glue off with tweezers and reuse them."
Collection Designed for Busy Women
The collection targets women constantly on the move, reflecting Attwood's own lifestyle. "Lashes have always been my go-to because they instantly make me feel more confident and put together," she said. "Whether I'm filming, heading to an event or simply elevating an everyday look, they're the one beauty product I always come back to."
She added: "I wanted this collection to reflect the styles I actually wear, while making lash application as quick and effortless as possible. The Pre-Glued collection is perfect for anyone who's always on the go but still wants that polished finish in just a few minutes."
Tatti Lashes Founder on Choosing Attwood
Elliot Barton, founder and CEO of Tatti Lashes, explained why Attwood was the obvious choice. "She's been a genuine fan of our lashes for years, wearing and recommending them long before this partnership, so bringing her on board felt like a natural next step," he said.
"Olivia embodies confidence, glamour and authenticity. She's built an incredibly loyal audience because people trust her recommendations, and that's exactly the kind of partnership we wanted to create."
The Pre-Glued Signature Set by Olivia Attwood, priced at £29.25 (worth £59.30), includes three of Attwood's go-to half-lash styles, customisable brown lash clusters, an applicator and a limited-edition makeup bag, with wear promised up to 5–10 days.
The Olivia Attwood x Tatti Lashes collection launched on July 13 and is available exclusively at TattiLashes.com.
