In a surprising social media moment, Kim Kardashian found herself taken aback during a live broadcast when her daughter, North West, made an unexpected request for financial contributions from their vast online audience. The incident unfolded during an Instagram Live chat, highlighting the blurred lines between personal interaction and digital monetisation in the world of celebrity families.
North West's Social Media Influence and the Awkward Exchange
North West, who shares content through the joint account @kimandnorth on TikTok – a platform managed by an adult – commands an impressive following of 20.7 million users on that app alone. Additionally, she maintains a substantial presence on Instagram, with approximately 1.8 million followers eagerly tracking her updates and appearances.
The live session took an awkward turn when North, the daughter of Kim Kardashian and Kanye West, directly addressed her mother, who was participating off-camera. North urged Kim to reveal herself on screen, bluntly stating, “You should just show your face, because . . . I don't know. I want some money!”
Kim Kardashian's Swift Response and Clarification
Kim, clearly shocked by the request, immediately responded with a firm, “What?” before emphatically adding, “No, we don't ask — no, no, no.” The billionaire reality television star, known for her business acumen, then sought to understand her daughter's intentions, prompting North to reference TikTok Live's gifting feature, where viewers can send virtual presents that translate into earnings for creators.
Kim was quick to correct the confusion, explaining, “This isn't TikTok Live, this is Instagram. So you were, like, kind of messed up for a second.” She followed up with a light-hearted remark, noting, “I thought you were asking me for something,” before laughing off the situation. This exchange underscores the distinct monetisation models across different social platforms and the importance of context in digital communications.
Background on Kim Kardashian's Personal Life and Rumoured Romance
Amidst this family moment, speculation continues to swirl regarding Kim Kardashian's romantic life, with rumours suggesting she is dating Formula 1 champion Lewis Hamilton. The pair, who have been friends for years, were reportedly seen enjoying a private dinner and couples massage at the luxurious Estelle Manor, accompanied by their respective security details.
Insiders described the encounter as “very romantic,” with Kim arriving from Los Angeles aboard her £100 million private jet, while Lewis travelled via helicopter from London's Battersea Heliport. Sources noted that their bodyguards remained discreetly in the background, ensuring privacy for the couple during their stay.
Historical Connections and Family Ties
Kim and Lewis's friendship dates back years, with previous sightings including the GQ 2014 Men of the Year Awards, where they were photographed alongside their then-partners, Kanye West and Nicole Scherzinger. Interestingly, Kanye once invited Lewis to an Easter brunch with the family, showcasing a longstanding connection between the West household and the racing star.
Despite being spotted together at Kate Hudson's New Year's Eve celebration in Aspen, Kim and Lewis have maintained a low profile regarding their relationship status, often departing events separately to avoid heightened media attention.
This incident with North West not only provides a glimpse into the Kardashian-West family's dynamic but also reflects broader trends in how younger generations navigate social media, blending entertainment with emerging digital economies. As platforms evolve, such moments highlight the ongoing dialogue around appropriate conduct and financial requests in the public eye.
