Newcastle United have made their stance clear on Bruno Guimaraes by keeping the club captain in a video to sell the new away kit, despite fresh reports from London suggesting Arsenal will make a £70m bid.
Club's deliberate decision
Toon chiefs did not hesitate to keep the Brazil international in the Advert for the new kit launch, a considered decision that signals Newcastle mean it when they say they don't want to sell the South American.
Chronicle Live has been told that even if Arsenal do bid £70m for Guimaraes, the offer will be deemed paltry and rejected. As things stand, there has been no bid, approach or transfer request from Bruno, and the Magpies expect him to report for pre-season training next month at the La Manga training camp.
Value beyond the pitch
Newcastle's stance on retaining Bruno is not just about his ability on the field, but what he brings off it too. Deemed one of Eddie Howe's crucial leaders, the club see him as the perfect mentor for incoming youngsters such as Ewen Jaouen, Sean Steur, Aladji Bamba and Bazoumana Touré.
Arsenal have held internal talks on signing Bruno, but Newcastle are still waiting for the first official offer, causing frustration as they don't want their skipper unsettled.
Previous tough stance
Bruno appears in the Adidas advert alongside first-team stars Nick Woltemade and Malick Thiaw, with Newcastle also making clear they want to stick with the Germany striker before he went to the World Cup. Whether Arsenal decide to leave room remains to be seen, but they felt the £117m price tag on Morgan Rogers was too high before he went to Chelsea. As Newcastle showed with Sandro Tonali, they are tough sellers, holding out for £100m following Tottenham Hotspur's attempts to buy him.
