The second chapter of Meghan Markle's holiday collection with her lifestyle brand As Ever has launched, introducing new homewares, festive treats, and a dog toy.
The Duchess of Sussex's latest holiday launch focuses on dinnerware and decor, alongside a selection of festive fragrances and a new range of hampers. Meghan shared the news on the brand's Instagram account in a video showing her, dressed in a white dress, lighting candles, laying out chocolates, and setting a Christmas table.
New Products and Collaborations
Among the offerings are two new products created in collaboration with Los Angeles luxury chocolatier Compartes, including a gift box of five chocolate bars priced at $75 USD (£56). A bucket of chocolate-covered popcorn is also available for $65 (£48).
The brand has launched a range of homewares for the Christmas table, including woven rattan coasters and place mats, alongside a white embroidered linen tablecloth priced at $398 (£297). Additional homewares include linen napkins, tea towels, a teacup and saucer set, a teapot, and a set of leather coasters. Home scents such as room sprays, reed diffusers, and candles have also been released. According to the As Ever website, the signature holiday scented candle “blends white pine, juniper berry, soft cashmere, and clove for a warm, festive fragrance that welcomes all.”
Hampers and Unique Items
Meghan has also released an Italian leather-bound notebook featuring the phrase 'a penny for your thoughts' in her personal penmanship. A new selection of luxury hampers is available, each with its own theme. The most expensive offering is the Library Basket, which includes the leather notebook, a set of leather coasters, a leather bookmark, a box of As Ever matches, two scented candles, and a box of bespoke playing cards, retailing for $535 USD (£399).
Also newly available are the Candle Lover's hamper, containing five scented candles, and the Afternoon Tea hamper, which includes various teas, chocolates, honeys, and the signature As Ever fruit spread. Another unusual item in the holiday collection is a plush dog toy designed in the shape and style of a jar of Meghan's raspberry jam, available for $20 (£15).
Brand Growth and Gratitude
Meghan released the first chapter of her holiday collection in early October, expressing pride and gratitude in how her company has grown over the last 18 months. Alongside a compilation video posted on Instagram, she wrote: “When I was about eight years old I started my own business making handmade scrunchies I sewed on my grandmother’s Singer sewing machine and sold for $1 a piece. I sold Girl Scout cookies, had lemonade stands, worked in a frozen yogurt shop and had countless other jobs. My entrepreneurial spirit was always there.”
She added: “As I shared years ago on The Tig (PS, love you ladies @thetiglets): ‘Behind every successful woman is herself’ - and that’s true… but there’s more: a community of love, a squad of support, an amazing team.” Meghan concluded: “As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud, and grateful. A huge thanks to my team at As Ever. So proud of what we are creating together. Thanks for helping bring this vision to life.”
