Harry Styles might have been best placed for a summer number one record, but things are looking uncertain as a new track from an unexpected star aims to knock him off the top spot. Aleksandr the Meerkat, known for his appearances in Compare the Market adverts, has teamed up with Ibiza heavyweight DJ Joel Corry to transform the famous 'simples' slogan into a bass-heavy dance record.
The Track's Debut and Reception
The track debuted last week at Ocean Beach Ibiza, where the Daily Star had a listen. A few days later, it was played at the Isle of Wight Festival with great success. Joel and Aleksandr's single, titled SIMPLES, is available to stream now and will compete against Olivia Rodrigo, Harry Styles, and Olivia Dean for a UK number one.
Social Media Buzz
Since its release, SIMPLES has gained significant social media attention. Love Islander Cach Mirjah Mercer and other Gen Z influencers have uploaded dances to the track. Aleksandr has been on screens since 2009, but this marks his first music accolade.
Joel Corry's Collaboration
When asked about working with a meerkat instead of previous guests like RAYE and Charli XCX, Corry expressed enthusiasm. He said: 'I remember seeing the iconic Meerkats adverts on TV and the 'simples' catchphrase became a part of British culture. When Compare the Market asked me to jump on a remix, I was well up for the challenge!'
Charity Support
The release is part of Joel Corry's ongoing support for Teenage Cancer Trust. All royalties from the track will fund the charity's specialist nurses, youth workers, and dedicated hospital units within the NHS. Corry added: 'I wanted to make this a fun remix that would sound big in the club while also tapping into the nostalgia of music from the time the Meerkats first appeared on screens. UK rapper Scrufizzer teamed up with me to lay down some bars in the booth. I've been playing the SIMPLES remix in my summer festival sets and in Ibiza. The reaction has been incredible and I'm glad people are having fun with it.'
