Lord Sugar's Celebrity Apprentice Returns to BBC One With Star-Studded Lineup
Lord Sugar's Celebrity Apprentice Returns to BBC One

The iconic boardroom is set to reopen as Lord Alan Sugar returns to BBC One with a spectacular celebrity edition of The Apprentice, bringing together some of Britain's most famous faces for the ultimate business challenge.

Star-Studded Cast Revealed

This exciting revival features an impressive roster of celebrities from various fields, including reality television stars, sports personalities, and entertainment figures. Each contestant will be putting their business acumen to the test in hopes of impressing the notoriously tough business mogul.

What to Expect

Viewers can anticipate the same high-stakes drama and intense boardroom confrontations that made the original series a national favourite, but with the added excitement of watching well-known personalities navigate Lord Sugar's demanding business tasks.

The format maintains its classic structure, with celebrities competing in complex business challenges designed to test their entrepreneurial skills, leadership abilities, and strategic thinking under pressure.

Why This Revival Matters

This celebrity edition marks a significant return for the franchise to its BBC home, promising to deliver both entertainment and business insights as famous contestants face the same rigorous scrutiny that made ordinary applicants famous.

With Lord Sugar's sharp wit and no-nonsense approach combined with celebrity egos and established reputations, the series is poised to create must-watch television that blends business education with pure entertainment.