Kylie Jenner Promotes Makeup Brand in Sultry Social Media Display
Kylie Jenner, the 28-year-old beauty mogul and television personality, put on a captivating display on social media this Friday, showcasing products from her renowned Kylie Cosmetics line while donning a plunging black sports bra. The star, who recently made headlines with a bikini crafted from pomegranate seeds, kept her followers engaged with a series of promotional clips and photos.
Instagram Promotion with Personal Touch
In a video shared to her Instagram account, Jenner could be seen seated in the driver's seat of her vehicle, wearing a low-cut, black sports bra that highlighted her toned figure. Her long, dark hair was parted in the middle and styled in voluminous waves that cascaded past her shoulders. Addressing her audience, she announced, 'Okay guys, I think we need another lip combo of the day,' while glancing at a camera positioned on the dashboard.
She explained her minimal lip look, stating, 'I don't know about five steps, but I left it kind of bare. I'm just wearing what comes naturally right now - my precision pout liner and we're gonna add.' Jenner then proceeded to demonstrate a darker lip liner from her brand, describing it as 'a really good... pinky nude. Kind of similar to what I had on. This is such a good, pretty shade.' She applied the product using the small mirror on the visor, emphasizing its quality.
Family Moment and Product Application
The clip took a heartwarming turn when her three-year-old son, Aire, excitedly joined the video, sitting on his mother's lap in the car. Jenner smiled and shared, 'Oh! I'm literally in my driveway, just got back from an appointment.' After a sweet embrace, Aire returned inside the house for a snack, allowing Jenner to continue her makeup tutorial.
She applied the Nude Mood powder matte lipstick followed by the Supple Kiss Lip Glaze, both from her cosmetics line. For the final touch, she used her 'favorite blush that I have ever made,' the hybrid blush, which she claimed 'is gonna change your life.' With a small brush, she applied the radiant pink blush to her cheekbones before declaring, 'Now we're done!'
Fitness Attire Photoshoot with Best Friend
In addition to the video, Jenner uploaded a separate Instagram carousel on Friday, featuring herself and her close friend Stassie Karanikolaou posing in Alo fitness attire. The duo flaunted their toned figures inside a gym that overlooked a backyard swimming pool, with Jenner wearing a plunging black sports bra and matching fitted leggings, while Karanikolaou sported a light gray sports bra and matching shorts.
The best friends took numerous selfies, some captured in the reflection of a mirror within the outdoor gym. In the caption, Jenner wrote to her 391 million followers: 'best friends who @alo together.' This post highlighted their fitness routine and camaraderie, adding a personal touch to her social media presence.
Recent Promotional Efforts and Acting Debut
Jenner's promotional activities extended beyond this weekend. She recently donned a nude-colored minidress adorned with pomegranate seeds on the bust to celebrate a new pomegranate lip butter from Kylie Cosmetics. Earlier in the week, on Tuesday, she helped promote her new mockumentary, The Moment, by sporting a white tank top with a plunging neckline and black bra underneath, paired with mini black shorts.
She posed in a spacious studio with the words 'The Moment' flashing on the wall behind her, images taken during her surprise cameo in A.G. Cook's music video for the track Residue. The mockumentary, inspired by Charli XCX's life and Brat Tour, features Jenner in her official acting debut as a fictionalized version of herself. Charli XCX praised Jenner's performance, telling Deadline, 'Kylie was just phenomenal. She totally got the assignment. She is a really great actress.'
Other stars in the project, directed by Aidan Zamiri, include Alexander Skarsgard, Rosanna Arquette, Kate Berlant, and Isaac Powell. The Moment premiered at the 2026 Sundance Film Festival last month and hit theaters on January 30. Jenner and Charli XCX have continued to plug the film on social media, sharing photos in black bikinis on Instagram stories.