Kim Kardashian is reported to have played a pivotal role in convincing celebrity hairstylist Chris Appleton to join the upcoming series of Strictly Come Dancing. According to sources, the reality TV star pushed Appleton to accept the BBC dance competition invitation, seeing it as a strategic move to boost his brand.
Appleton's High-Profile Clientele
Appleton, who has styled stars including Jennifer Lopez, Kim Kardashian, Sofía Vergara, Ariana Grande, and Katy Perry, was announced as the fourth contestant for the series, following Lacey Turner, Dani Dyer, and Delta Goodrem. His friendship with Kardashian is expected to bring additional attention to his participation.
Kim's Advice and Influence
A source told The Sun: "Kim's most important advice to him was simple: before you launch a brand or product, make people feel like they know you, are invested in your life, in you." The insider added that Appleton, who is reportedly planning to launch his own line of hair products, sees Strictly as a platform to introduce himself to the British public.
"It was Kim who pushed him toward Strictly – he's had a lot of reality TV show invites in the US," the source said. "He was initially very hesitant to put himself out there as a 'star' but Kim argued that a successful run on the show would do more for his brand than a year of PR campaigns and huge ad budgets."
Potential Audience Appearance
If Appleton progresses deep into the competition, Kardashian is expected to travel to the UK to support him from the audience. The source noted that Kim has given Chris "free rein" to discuss their friendship publicly.
Appleton's Excitement
Upon his announcement, Appleton said: "I'm thrilled to be joining Strictly Come Dancing and coming home to the UK for this incredible experience. I've always believed that the best things happen when you take a chance and try something new. I may know my way around a salon floor, but the dance floor is a whole different story – and I can't wait to get started."
Background and Motivation
Appleton, originally from Leicester, now lives in Los Angeles but has expressed a desire to be closer to home. The competition offers him a chance to reconnect with the UK audience while building his brand.
