In a dramatic turn of events that reads like a reality television plotline, Kim Kardashian has officially taken legal action against her own sister, Kourtney Kardashian Barker, over a branding dispute that's rocking the famous family.
The Legal Battle Lines Are Drawn
Court documents reveal that Kim, 43, has filed a formal notice of opposition with the US Trademark Trial and Appeal Board against Kourtney's wellness supplement company, Lemme. The legal move comes amid claims that Lemme's name and products could cause "confusion in the marketplace" with Kim's own SKKN BY KIM beauty and skincare empire.
This isn't just a minor family disagreement - it's a full-blown legal confrontation that could have significant implications for both multi-million dollar businesses.
What's Really at Stake?
The heart of the dispute centres around branding and market positioning. Kim's legal team argues that Lemme's products, particularly their gummy supplements, are too similar in name and concept to what SKKN might potentially offer in the future.
Legal documents obtained by Daily Mail.com show that Kim's corporation, Kimsaprincess Inc., claims the Lemme name is "confusingly similar" and could dilute the distinctiveness of her established brands.
A Family Feud Goes Corporate
What makes this situation particularly intriguing is the timing. The legal filing comes just as Kourtney, 45, has been enjoying tremendous success with her Lemme brand, which she launched in 2022 following her passion for wellness and supplements.
The brand has become a central part of Kourtney's post-KUWTK identity, with her frequently promoting the products to her millions of followers. Meanwhile, Kim has been building her SKKN empire into a comprehensive lifestyle brand.
The Kardashian Business Empire Expands
This legal clash highlights the increasingly competitive landscape within the Kardashian-Jenner business universe. With multiple family members operating in similar spaces - beauty, wellness, fashion - trademark disputes were perhaps inevitable.
Both sisters have invested heavily in their respective brands, with Kourtney's Lemme focusing on health supplements and Kim's SKKN encompassing skincare, makeup, and potentially broader lifestyle products.
As the legal process unfolds, fans are left wondering whether this corporate conflict will spill over into the family's personal relationships or remain strictly business. One thing's certain - in the world of the Kardashians, business and family drama often make for compelling television.
