Khloe Kardashian Severs Instagram Ties with Business Partner Emma Grede
Khloe Kardashian has made a significant social media move by unfollowing her Good American co-founder Emma Grede on Instagram. This action comes amid growing speculation about the state of their professional and personal relationship, particularly as Grede has been increasingly photographed alongside Meghan Markle at high-profile events.
The Unfollowing and Its Implications
According to reports from The Sun on February 4, the 41-year-old reality star has removed the 43-year-old British fashion entrepreneur from the select group of accounts she follows on the platform. This development follows years of Grede being an integral part of the Kardashian inner circle, frequently appearing on their hit reality series as both Khloe's business partner and close friend.
In addition to the unfollowing, Khloe has made another telling change to her Instagram profile. She has altered her bio so that it no longer contains any reference to Good American, the size-inclusive jeans company they founded together. This omission has fueled fan theories about potential discord between the co-founders, especially since Khloe has not posted about the brand since 2024.
The Meghan Markle Connection
The timing of Khloe's actions coincides with Emma Grede's developing friendship with Meghan Markle. The Duchess of Sussex and Grede were recently photographed together at a prestigious gala in Los Angeles, reigniting speculation that they might be collaborating on a Kardashian-style "mega brand" venture.
This public appearance follows Meghan's guest appearance on Grede's business podcast "Aspire" in an episode titled "Why ambition is her jam"—a clear reference to Meghan's lifestyle brand As Ever. The two were also spotted at a star-studded vegan banquet for women "owning their power" last October, where they appeared particularly close.
Background Tensions and Fan Speculation
Rumors of tension between Khloe and Emma first surfaced in 2023 when they attended a Good American event alongside supermodel Ashley Graham. Observant fans noted that Khloe failed to tag Emma in her Instagram post about the event, instead crediting Ashley Graham as a "crusader in the fight for inclusivity."
The fallout has sparked extensive discussion on platforms like Reddit, where users have shared their theories about the apparent rift. One user commented, "I've picked a weird vibe from her on the last season of [The Kardashians] regarding Good American." Another speculated, "Maybe she thought she would have more control over it... My theory is that she was on the same page with Emma in the beginning, but then their visions started to drift away."
The Kardashian Response and Broader Context
Despite the unfollowing, a spokesperson for the Kardashians has clarified that "Khloé Kardashian is a co-founder of Good American alongside Emma Grede and remains so." Notably, Emma Grede continues to follow Khloe on Instagram, creating a one-sided social media dynamic.
This development comes shortly after Khloe and her sister Kim addressed the controversy surrounding photos of the Duke and Duchess of Sussex taken at Kris Jenner's 70th birthday party. On her podcast "Khloe in Wonderland," Kim stated "we're not ones to post without permission" regarding the images that were subsequently removed from social media.
Emma Grede's Business Empire
Emma Grede, originally from Plaistow in east London, has built an impressive business portfolio valued at approximately $400 million. Beyond Good American, she co-founded the shapewear brand SKIMS with Kim Kardashian in 2018—a company now valued at $4 billion. She also partnered with Kris Jenner to launch the home care line Safety in 2021.
Grede's business acumen extends further as the first black female investor on Shark Tank (the US version of Dragons' Den) and as a founding investor in Kylie Jenner's clothing line Khy in 2023. She currently serves as chairwoman of the Fifteen Percent Pledge and joined the board of former President Barack Obama's foundation in April 2025.
Expert Analysis on the Meghan-Emma Alliance
Public relations experts have weighed in on the significance of Meghan Markle's association with Emma Grede. PR guru Chad Teixeira observed, "Meghan Markle's appearance at Emma Grede's Los Angeles dinner series is far too strategic to be a coincidence. The timing is significant and there's growing speculation that Meghan is preparing to launch a fashion line."
He added, "When you look at the imagery and social media content surrounding the event, it's clearly not just a casual dinner. The visuals are polished, professional, and designed to frame Meghan and Emma as equals within the same creative space."
PR expert Rebecca May echoed this sentiment, stating, "Everything Meghan does is with intention—she's not someone who just shows up somewhere by chance. She's known for making smart, strategic connections, and being at Emma's dinner feels very deliberate."
While sources close to Emma Grede have denied any official collaboration with Meghan Markle, the public appearances and social media dynamics continue to fuel speculation about shifting alliances within the celebrity business world.
