Mature shoppers have praised Jones Road's £30 gel eyeliner as the best for older eyes, with a creamy formula that glides on without tugging. The product, available in six shades, boasts a 4.3 out of five star-rating based on 2,118 reviews.
Product Details
The Gel Liner comes in black, navy, brown, violet, espresso, and ivy, though ivy is currently sold out online. Its water-resistant and transfer-resistant gel formula is designed for all-day wear without smudging, flaking, or fading. For precision, Jones Road recommends pairing it with their £24 Precision Eyeliner Brush.
Shopper Reviews
One satisfied shopper said: 'Love it. So much easier to apply on my maturing lids.' Another wrote: 'I have been looking for a gel eyeliner that goes on smoothly for mature skin. This is it. The gel is the perfect consistency to glide over my eye skin. Love this.'
A third commented: 'The brown colour is so flattering. For years I wore black eyeliner and as more maturity set in I think brown is softer-looking.' A fourth remarked: 'This is the best gel liner for mature skin, hands down. I used to buy this when it was Bobbi Brown. So happy it’s back.'
Constructive Feedback
One three-star reviewer noted: 'I love this product. but wish I had gone with a different color as this black is just too dark for me. But it does stay on all day. It’s easy to apply.' Another said: 'Maybe it’s me but I couldn’t get it to go on smooth. I need to practice more with gel liners. It’s a nice color violet and the brush I use is perfect for it so I do think it’s just me.'
Alternatives
Elsewhere, the MAC Pro Longwear Fluid Eyeliner costs £20 at Boots, offering 16 hours of wear with a smudge-resistant formula. Laura Geller's INKcredible Gel Eyeliner is £18 on Amazon, available in seven shades, with a waterproof, smudge-proof pencil that glides on smoothly.
Final Praise
One buyer declared: 'The best liner ever. I love that it glides on my mature eyes very easily and it stays on the entire day. Great product.' Another wrote: 'I finally found an eyeliner that works for me. I am a mature woman and my eyelids aren't what they used to be. I highly recommend this eyeliner to young and mature women.'
