Holly Willoughby has released the trailer for her new YouTube channel, Holly Willoughby Together, in which she swears and jokes about being on OnlyFans while entertaining celebrity guests.
The 45-year-old former This Morning host will use the platform to present a lifestyle series covering practical advice, fashion, beauty and health.
In a departure from her clean-cut image on the ITV daytime show, Willoughby exclaims “motherf****r!” in frustration while trying to use a sausage maker during a cooking segment. She then turns to the camera and quips: “I feel like I’m on OnlyFans.”
Celebrity guests and emotional moments
The trailer previews several celebrity guests, including actor Stanley Tucci and comedians Joanne McNally and Katherine Ryan. Willoughby cooks with Tucci, tries on tracksuits with McNally and plays a raunchy game of Shag, Marry, Avoid with Ryan. Her friends Emma Bunton and Nicole Appleton also make a joint appearance.
More emotional moments are also shown. Willoughby tears up while interviewing Ellen Roome, a Gloucestershire mother who has raised concerns that her 14-year-old son Jools Sweeney died through an online challenge gone wrong in April 2022. Roome tells Willoughby: “Jools was the most beautiful, happy boy. So, when I was really campaigning hard, I’d walk past the stairs and go, ‘come on Jools, got stuff to do’, as if he’s still alive. Taking him with me.” Wiping away her tears, Willoughby replies: “Yeah, I mean, I think they’re always with you, right?”
Release details and background
Holly Willoughby Together will release two episodes per week and premiere on July 28. It will be available on YouTube, digital streaming platforms and across social media.
Willoughby fronted ITV’s This Morning for 14 years but stepped down in 2023, months after her co-host Phillip Schofield left after admitting to an “unwise, but not illegal” affair with a young male colleague. In July 2024, Gavin Plumb was sentenced to life with a minimum term of 16 years after being convicted of soliciting murder and encouraging or assisting others to rape and kidnap her. She continued to present ITV’s Dancing On Ice until it was announced in March 2025 that the show would be “rested” with no further plans for another series.
