The former This Morning presenter, 45, is launching her own channel, Holly Willoughby Together, where she'll swap daytime TV for a more relaxed, online format featuring celebrity guests, lifestyle tips and plenty of laughs.
The trailer shows Holly embracing a more playful side than viewers are used to seeing from her ITV days, with one clip capturing her becoming increasingly frustrated while trying to use a sausage maker during a cooking segment. After struggling with the kitchen gadget, Holly blurts out: "Mother f*****!" She then looks straight at the camera and laughs: "I feel like I'm on Only Fans."
A new direction
The cheeky quip marks quite the departure from the polished image she became known for during her years hosting This Morning, where she fronted the show alongside Phillip Schofield before leaving ITV in 2023.
The new YouTube venture promises a mix of practical advice, fashion, beauty, health and celebrity interviews, with Holly inviting famous faces to join her for honest conversations and hands-on activities. The trailer also teases plenty of behind-the-scenes chaos, with Holly throwing herself into cooking, crafting and lifestyle challenges that don't always go to plan.
Fan reaction
Fans have already reacted to the preview, with many praising the TV star for showing a more natural and humorous side away from the constraints of daytime television. Holly's move to YouTube comes as more high-profile presenters turn to digital platforms to connect directly with audiences, giving them greater freedom over the content they create.
The presenter has largely kept a lower profile since stepping away from This Morning following a turbulent period that included a reported kidnap and murder plot against her, before returning to television earlier this year to front new projects. Now, with Holly Willoughby Together, she's hoping to carve out a fresh chapter in her career, with the trailer suggesting viewers can expect plenty of laughs, unexpected moments and a much less filtered version of the presenter than they've seen before.
