Harper Beckham, the 15-year-old daughter of David and Victoria Beckham, is set to launch her own skincare brand. The name, Harlo by Harper, has been revealed after trademark applications were filed with the UK Intellectual Property Office on July 8, 2026.
The beauty line will target teenagers, inspired by Harper's own struggles with skin damage caused by using products intended for older users. “I don’t want other people to go through what I’ve been through,” she said.
Victoria Beckham has expressed pride in her daughter’s entrepreneurial spirit, noting that Harper created a PowerPoint presentation to pitch the brand. The trademark covers cosmetics including perfumes, hair care, skincare, makeup, and acne treatments.
Meanwhile, the trademark for Harper’s eldest brother Brooklyn, originally filed a decade ago, is up for renewal. A source clarified that Brooklyn has controlled the trademark since turning 18, though it was initially registered by his parents.
