Hailey Bieber Sizzles in Candy Pink Bikini for Calzedonia Campaign
Hailey Bieber Stuns in Pink Bikini for Calzedonia

If anyone knows how to grab attention, it is Hailey Bieber, and that is exactly what she has done with her latest sizzling modelling campaign. The model, 29, slipped into a tiny string candy pink bikini to promote Italian swimwear brand Calzedonia, after she was named its new digital brand ambassador back in May. Soaking up the rays in Palm Springs, Hailey stayed cool by licking an ice cream which was melting in the Californian heat and dripping down her hands.

Campaign Imagery

Calzedonia shared the stunning photos to their Instagram and wrote: "Soft pink, strong energy, @haileybieber wearing our Minimal Fit Candy Pink bikini." The glamorous shoot comes after Hailey and husband Justin Bieber reportedly went through a rocky patch in their marriage following the birth of their son Jack Blues in August 2022.

Addressing Misconceptions

Neither of them have directly addressed the reports, but Hailey has insisted that she is misunderstood and insisted she is not the "b****" she is made out to be. The influencer told Interview magazine: "I feel like we're past the misconception that I'm a b****. This is not a misconception, but I feel like people really don't understand me, which I think is quite common for someone in the public eye. Obviously, people aren't gonna know me the way you and I know each other. We've had certain conversations, and we've spent time together, where it's like you can actually see me. And I feel like that doesn't translate to the public most of the time."

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Family Priorities

Speaking about her relationship with the popstar, who she wed in 2018, Hailey recently told GQ that they are prioritising raising their son and taking it day by day. She said: "We both feel very protective of our son and I don't think that's ever going to change, but our life is our life and it is really public, so I think we're just going to cross every bridge that we need to when we get there."

Public Appearances

Hailey was spotted supporting Bieber during his headline Coachella set in April, even bringing Jack along to the soundtrack, and gushed she is "so proud" of the singer.

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