Gen Z couples are spending over £1,800 on multiple wedding outfits and accessories, according to new research. A survey of more than 2,000 married men and women found that younger generations are turning their big day into a multi-event spectacle, with several outfit changes and opportunities for social media content.
The study revealed that eight in 10 Gen Zers felt pressured to look perfect on their wedding day, with 38% blaming social media. One in five said capturing the perfect photos for their feeds was among their top priorities. The average Gen Z couple spends £1,219 on outfits, nearly £600 more than the national average, while Baby Boomers typically fork out just £552 and make do with a single outfit.
Celebrity stylist Ellis Ranson, who worked with footwear retailer Deichmann on the research, said: 'Wedding content culture is now huge. The typical Gen Z wedding is far more appearance driven than previous generations as they look to change outfits as the day goes on. With all of the outfit changes, there comes a price tag that can see people add hundreds onto their budgeted amounts.'
The survey found that 80% of Gen Z couples bought two or more outfits, and 71% had at least two pairs of shoes. However, 12% admitted they had overspent on their appearance. Unlike Millennials, who often sell their wedding attire to recoup costs, Gen Z are the most likely to keep their outfits to wear again.
Ranson added: 'The pressure to spend on outfits is now huge but you don't need to overspend to chase the perfect look. There are so many great alternatives to expensive designer pieces and saving money on your footwear and accessories is a great way to make sure you stay within budget.'
