Eugenie Bouchard has become an instant hit with tennis fans upon returning to Wimbledon as a BBC pundit, with social media users dubbing her the 'Queen of Wimbledon' after she shared glamorous outfit pictures. The 32-year-old Canadian, who reached the Wimbledon final in 2014, joined the BBC's coverage of the Championships following her retirement from professional tennis last year.
Glamorous Return to Wimbledon
Bouchard shared a series of photos on Instagram wearing a stunning white dress at the All England Club, captioned: 'hi @wimbledon', alongside a white heart emoji. Fans flooded the comments with praise. One wrote: 'Oh my Gosh, really stunning, perfect.' Another said: 'Queen of Wimbledon.' A third added: 'You are breathtaking!!' A fourth fan commented: 'Beautiful as always.' One fan quipped: 'She won the tournament already.' While another noted: 'Superb outfit and hair.'
Career and Brand Deals
Bouchard first rose to prominence through her surprise run to the Wimbledon final in 2014, where she ultimately lost to Petra Kvitova. After that breakthrough, she secured several lucrative brand deals and has often shared glamorous pictures on social media. Speaking on a 2024 podcast episode with YouTuber Valeria Lipovetsky, Bouchard said: 'Tennis, first of all, is a great sport for that sex appeal side. We're wearing short skirts, we're wearing tank tops. It's fun to turn on the TV and watch that. Right away I was able to get great marketing deals off the court. Being asked to be in the Sports Illustrated Swimsuit Edition a few times. Exploring that path was definitely on my to-do list. It's definitely part of who I am because I think it's great.'
New Chapter and Pickleball
Bouchard officially retired from tennis in July 2025 but remains a professional pickleball player, currently ranked 12th in the PPA rankings. Arriving in England for her punditry duties, she struggled with the recent heatwave. On social media, she wrote: 'I know there's been a lot of US/Europe AC discourse recently and some think we've probably talked about it enough. But I am here to tell you that we have NOT been in the UK less than 24 hours and I feel like I'm on an episode of Survivor. I brushed my teeth last night while sweating profusely, slept without any blankets and I normally run cold. Genuinely curious as to what the reason for this is. Who can enlighten me?'
Wimbledon History
Bouchard last entered the Wimbledon main draw in 2019 and also lost in qualifying three years ago. During her breakthrough season in 2014, the Wimbledon runner-up also reached the semi-finals of the Australian Open and the French Open.
