Dr Nighat, a regular on ITV’s This Morning, has revealed that not a single person – not even her family – attended the launch of her new book, The Complete Guide To Family Health. The event took place at a bookstore in Chesham, Buckinghamshire.
In a video shared online, the GP admitted that her large social media following had given her a “false sense of security” about her fame. “You realise in that moment that no-one is coming,” she said. “Not even my family showed up but, do you know what? I’m not going to blame them. Everyone’s got their lives to live.”
Despite the empty signing table, Dr Nighat said she was not upset. Two books were sold: one to a local business owner and one to Mark, the bookstore owner. She described the experience as “humbling” and “grounding”, adding that it was not a failure.
After the event, she went grocery shopping and reflected on the day. “We post our highlights on social media all the time thinking when we do launches there’s going to be queues of people,” she said. “We have this false sense of security when actually, that’s not the real world at all.”
Dr Nighat later told her 15-year-old son about the empty signing. He tried to cheer her up, but she reassured him she was fine. She spent the time chatting with staff, signing existing stock, and working on her next project.
One woman even mistook her for a store employee, asking where the children’s section was, despite Dr Nighat’s face being on the cover of her books. “It was the most grounding and humbling experience, not shameful at all,” she said.
