Coleen Rooney has been joined by her eight-year-old son Cass for her Primark ad campaign, marking his modelling debut in what she has called a 'special moment'. The youngest of Wayne and Coleen Rooney's four children appears alongside his mother in a new advertisement for the budget high-street retailer.
Coleen's Second Primark Collection
The 40-year-old WAG signed a multi-million pound deal with Primark earlier this year and has now roped in her youngest son to promote her second collection. In the ad, Coleen poses in an array of cosy loungewear as well as daytime options including a leather jacket and gingham skirt. She is also seen looking relaxed in a cream jumper paired with blue jeans while posing with her son. One sweet campaign photo shows Coleen leaning against a block while Cass smiles up at her.
A Special Family Moment
Speaking about the collection, Coleen said: 'As a mum to four children, I wanted the collection to feel stylish yet practical, and working with a brand like Primark that so many of my followers shop with was really important to me.' She added that her family were 'very proud' of her and 'having Cass as part of the kids wear photoshoot was such a special moment'. The WAG said she was 'over the moon' with how everything turned out.
Coleen and football star Wayne share four children: Kai, 16, Klay, 12, Kit, 10, and Cass. While eldest Kai has signed a scholarship deal with Manchester United, Cass has been looking to football for appearance inspiration, recently copying the iconic Ronaldo haircut from the 2002 World Cup. The Brazilian legend had shaved his hair, leaving one tiny bit at the front resembling a fringe. Coleen shared a photo on Instagram of Cass sporting the haircut, captioning it: 'Summer holidays… hairstyle fun!!!' She also shared that Cass and his team had won their summer league, with him posing holding a silver trophy.
Collection Availability and Pricing
Coleen's new collection will be available in Primark stores across the country from the end of July. According to the Daily Mail, womenswear prices will start from £2.50 and go up to £30, while the kidswear pieces, which arrive slightly later in August, will start at £7.
