Claudia Winkleman's £26 Traitors smoky-eye buy 'perfect for quick makeup'
Claudia Winkleman's £26 smoky-eye buy 'perfect for quick makeup'

Claudia Winkleman's signature smoky-eye makeup look on The Celebrity Traitors is achieved with Vieve's Eye Wand, a creamy eyeshadow stick that costs £26.

The presenter's makeup artist, Lucy Gibson, used the Vieve Eye Wand in the shade Raven for episode one of Celebrity Traitors, calling the look "The Classic Claud" after Winkleman's signature style. The product is designed to colour, contour and define the eyes in seconds.

The Eye Wand's key features

According to the product description, the creamy formula primes the eyelid to extend eyeshadow wear. Its buildable, blendable consistency allows for anything from a subtle wash of colour to a dramatic smoky eye.

The stick can be applied directly onto the eyelids and blended with fingers or an eyeshadow brush, making it a convenient option for recreating the look without an elaborate makeup routine. Once set, the formula stays in place.

Shades and complementary products

The collection includes shades such as Raven, Espresso, Hazelnut, Mahogany, Coffee, Sand and Lilac. Claudia's hairstylist, Amy Short, said her "go-to" for glossy hair is Colour Wow's Dream Coat Supernatural Spray (£24.65, Lookfantastic), which combats frizz and controls moisture. For a nude lip, Claudia reportedly favours MAC's Fleshpot Lipstick (£21.25, Boots), which contains moisturising castor seed oil.

Customer reviews and ratings

The Vieve Eye Wand holds a 4.9-star rating. One customer said: "These are perfect for a quick and easy eye, a highly pigmented product that delivers every time, I have these in every colour and carry them in my makeup kit as it's a product I can always count on." Another wrote: "I have extremely oily lids and this stays put. But it is also absolutely a dream to blend and I almost always use my fingers to blend the edges."

However, one mixed review noted: "I love the shade and pigment, but you have to work very fast before it sets. If you try to blend it after it starts setting, it can get a bit patchy on the lids. Great once you figure out the timing, but takes some getting used to." Another customer commented: "Gorgeous colour and I love the way I can blend the wand with eyeshadow to deepen the colour or leave it be with a simple look with some mascara. Amazing."