Brooklyn Beckham, the 24-year-old son of football icon David and fashion mogul Victoria, is facing a fresh torrent of online criticism following the announcement of his latest professional endeavour. The move has been widely panned by social media users, who have labelled it as 'cringe' and yet another example of privilege in action.
Despite being born into one of Britain's most famous families and having access to unparalleled opportunities, Brooklyn's career path has been a winding one. He has previously attempted to launch himself as a photographer, a model, and most recently, a chef with his 'Cooking with Brooklyn' YouTube series and a branded book.
A History of Short-Lived Ventures
This new venture is not his first attempt to find a niche. His foray into the culinary world was met with significant scepticism, with critics questioning his expertise. His photography career also failed to gain serious traction, leading many to accuse him of leveraging his famous name rather than cultivating genuine talent.
The repetitive cycle of new launches has left the public and his dwindling fanbase with a sense of fatigue. Comments on social media platforms reflect a growing impatience, with many urging him to find a single passion and stick to it, rather than hopping from one trend to the next.
The Public's Verdict: Cringe and Desperation
The court of public opinion has been swift and brutal. On platforms like Instagram and X (formerly Twitter), the reaction has been overwhelmingly negative.
One user succinctly captured the prevailing mood, writing, "The definition of failing upwards. How many careers is this now?" Another commented, "It's giving desperate. Just find one thing you're actually good at and do that."
The overarching sentiment is that this latest project reeks of a lack of direction and a failure to learn from past mistakes, further cementing his reputation as a perennial nepotism beneficiary rather than a self-made success story.
A Life Under the Microscope
Growing up Beckham has meant that Brooklyn's every move has been scrutinised since birth. While this comes with immense privilege, it also carries the heavy weight of public expectation. Every misstep or half-hearted project is magnified, making it incredibly difficult to build a credible career that is seen as separate from his parents' colossal achievements.
His marriage to actress Nicola Peltz and their seemingly lavish lifestyle is also frequently cited by critics as evidence of being out of touch with the realities of building a career from the ground up.
For now, it appears the public are not buying what Brooklyn is selling, leaving many to wonder what—if anything—will finally stick.
