Brooklyn Beckham has launched a new advertising campaign for DoorDash, just months after publicly criticising his family's focus on self-promotion. The ad, released on Monday, sees Brooklyn teasing a mysterious story about why he is watching the 2026 World Cup at home, with the tagline “It’s complicated. More soon.”
The timing of the campaign is notable, coming days after a photograph emerged of his 14-year-old sister Harper trying to hand-deliver a letter to his Los Angeles home. Brooklyn and his wife Nicola Peltz’s representatives claimed the photo was staged, calling it “choreographed for the cameras”. The Beckham family hit back, describing the accusation as “incredibly sad” and insisting Harper “just desperately misses her brother”.
The public spat highlights ongoing tensions within the Beckham family. Brooklyn’s January statement accused his family of valuing “public promotion and endorsements above all else”, saying “Brand Beckham comes first”. The family’s recent events, including David Beckham’s Hollywood Walk of Fame ceremony, have been attended by all children except Brooklyn.
Observers note the irony of Brooklyn’s DoorDash ad, given his past criticism of the family’s love of publicity. The ad, created by DoorDash’s creative team, is expected to have a sequel that may address the assumptions it raises. Meanwhile, the Beckhams continue to present a united front at high-profile events, with the family brand remaining central to their public image.
