The first real trailer for Avengers: Doomsday was watched 503 million times in its first 24 hours, beating GTA 6's second trailer record of 495 million views, according to Variety. While Spider-Man: Brand New Day still holds the top spot with 719 million views, two upcoming Marvel movies have now outperformed the highly anticipated game in trailer viewership.
Pop Culture Reach
This suggests that for as significant a release as GTA 6 is, it does not compete with the very biggest movies. Despite public perception of superhero fatigue, Marvel movie trailers are accruing more views, generating massive buzz and ticket pre-sales for Doomsday, which releases on December 18—one month after GTA 6's November 19 launch.
Marketing Contrast
Marvel and Disney have gradually released shorter teaser trailers building up to Doomsday, consistently generating hype. By comparison, GTA 6's marketing has been almost non-existent, with only two trailers released and no raw gameplay showcased. However, minimal marketing may have worked in GTA 6's favor, as it still outperformed trailers for other blockbuster films. For instance, Christopher Nolan's The Odyssey trailer had 121.4 million views in its first day, while Toy Story 5's teaser earned 142 million views.
Revenue vs. Accessibility
GTA 6 stands to generate much more revenue than Doomsday, but that is due to the game costing £70 to play, whereas cinema tickets are cheaper. Additionally, playing GTA 6 requires investing in hardware like a PlayStation 5 (£520) or Xbox Series X (£450), which casual gamers may not do for just one or two big releases. GTA 6's budget is reported to be at least $1 billion, far higher than Avengers: Endgame's $356–400 million budget, though Doomsday's budget is unconfirmed.
