Former music manager Scooter Braun is reportedly dating actress Sydney Sweeney, sparking rumours of a new romance. The pair were seen together at Jeff Bezos and Lauren Sanchez's wedding in Venice, Italy, in June, and later at Harry's Bar with Karlie Kloss and others. This is Sweeney's first relationship since ending her engagement to Jonathan Davino.
Braun, 44, is best known for discovering Justin Bieber on YouTube and managing stars like Ariana Grande, Demi Lovato, and Carly Rae Jepsen. He retired from music management in June 2024 to focus on family and his role at Hybe America. However, his career has been marked by several controversies.
In a notable feud, Taylor Swift accused Braun of 'incessant, manipulative bullying' after he acquired the masters of her first six albums via the purchase of Big Machine Records in 2019. Swift has since re-recorded her earlier work as 'Taylor's Versions' to regain control. Braun sold the master rights to an investment fund in 2020 for over $300 million.
More recently, both Ariana Grande and Demi Lovato parted ways with Braun's SB Projects within the same week in 2024. Sources cited Grande's desire for a new direction and a management model similar to Taylor Swift's, where staff are paid salary rather than commission. Lovato's exit was described as amicable, with plans to seek new management.
Justin Bieber also faced rumours of leaving Braun's management, though representatives denied the reports. Braun's career began as a party promoter in Atlanta before he dropped out of Emory University to work at So So Def Records. He later founded SB Projects with Usher in 2008.
