Indonesian Actor's LinkedIn 'Open to Work' Stunt Sparks Backlash Over Unemployment
Indonesian actor Prilly Latuconsina, aged 29, has faced significant criticism for utilising LinkedIn's "Open to Work" badge as part of a marketing campaign. The controversy erupted after Latuconsina posted on the professional networking platform on 26 January, stating her desire to gain experience in offline sales outside the entertainment industry.
This post quickly garnered over 30,000 reactions and numerous job offers from well-meaning users. However, it was later revealed that the actor's declaration was not a genuine career move but rather a marketing stunt, reportedly orchestrated for the toothpaste brand Sensodyne.
Public Outcry Amid High Unemployment Rates
The revelation triggered a wave of negative reactions from jobseekers across Indonesia, who viewed the stunt as deeply insensitive. Many argued that it trivialised the struggles of those genuinely seeking employment in a country grappling with significant unemployment challenges.
Official data from November 2025 indicated that approximately 7.35 million people were unemployed in Indonesia, highlighting the severity of the issue. Critics contended that using a platform designed for legitimate job searches for promotional purposes was inappropriate and disrespectful to those facing real economic hardships.
Apology and Cancellation of Collaboration
In response to the mounting backlash, Prilly Latuconsina issued a public apology in February. She acknowledged the hurt caused by her actions and expressed regret for any misunderstanding or offence taken by the public.
Following the controversy, the collaboration with Sensodyne appeared to be cancelled, though no official statement was released by the brand regarding the termination. The incident has ignited a broader debate about the ethics of using professional tools for marketing purposes, especially in contexts of high unemployment.
The debate continues to resonate online, with many calling for greater sensitivity from public figures and brands when addressing employment-related issues.
