Sophia Begg, a 22-year-old Australian influencer, has amassed a multi-million dollar business empire and earned a spot on the Forbes 30 Under 30 list for 2025. She credits her great-great-grandmother Mimi as her inspiration, naming her clothing label All for Mimi after her.
From Teen Hobby to Eight-Figure Empire
Begg began creating content at age 16, turning her teenage pastime into a lucrative eight-figure business. Last year, she won the TikTok Business of the Year award for her clothing label. Despite her success, she remains grounded: 'Having these titles or awards, while I’m so grateful and honoured, don’t change who I am, so I’ll continue to post the real, authentic me always,' she told news.com.au.
Struggles with Body Dysmorphia
Behind her bubbly persona, Begg battled severe body dysmorphia that she kept hidden as her audience grew. She admitted: 'It affected every aspect of my life, and at its worst, it left me bedridden and unable to leave the house, and if I did leave, it was completely covered in jeans and a hoodie, even in summer.' She sought professional help, which she calls 'the best thing I ever did,' and now uses mindfulness as a coping mechanism.
Advice to Followers
Begg encourages younger followers: 'The universe has your back, and remember rejection is redirection, so be yourself always, no matter what.' This summer, she promoted her brand in London, France, and Spain, and recently became a cover star of Glamour magazine as it launches in Australia.
Inspirational Message
In a video, Begg shared: 'All the sleepless nights, tears, grit, hustle, doubt, and fear of failure. This year pushed me, tested me, and taught me so much. Forbes 30 under 30 is something I believed I would never achieve, especially not at 21. If you have a dream, chase it. It may be lonely, scary, hard, exhausting… but I promise you it will all pay off.' Fans responded with praise, calling her an inspiration and expressing pride in her achievements.
