Trend Trove: 31 Must-Have Buys from Kookai to K18
Trend Trove: 31 Must-Have Buys from Kookai to K18

This week's Trend Trove brings a mix of wear-now finds and transitional buys, alongside the latest beauty and fashion news. From a new Jo Malone London partnership with Boots to M&S's Formula relaunch with Emma Willis, there's plenty to tempt shoppers.

Beauty and Fashion News

Boots has expanded its premium beauty offering with the official launch of Jo Malone London in 39 stores nationwide and online. Shoppers can now purchase iconic scents like Lime Basil & Mandarin and English Pear & Freesia, as well as the new Sea Salt & Bergamot cologne.

M&S has unveiled a new chapter for its affordable skincare range, Formula, with presenter Emma Willis as the face of the brand. The relaunch introduces the new Ultra Peptide Serum (£29), designed to target multiple signs of ageing in four weeks, with skin expert Dr Elizabeth Hawkes joining as a beauty ambassador.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Treatwell, Europe's largest beauty and wellness booking platform, revealed that almost half of all appointments are booked within 24 hours, despite many Brits claiming to be organised travellers. To celebrate, the brand staged a takeover of London Victoria station, highlighting that forgetting a pre-trip pedicure isn't the end of the world. Manicures, pedicures, facials, and massages are among the most popular holiday bookings.

New Product Launches

Dyson has unveiled four new attachments for its Airwrap Coanda2x multi-styler, including a conical curling barrel, a larger volumising brush, an upgraded long-barrel curler, and a new Air Straightener attachment, all designed to style without extreme heat.

Oribe has expanded its Hair Alchemy range with the new Bond Building Elixir (£75), a treatment that repairs all three key hair bonds and is clinically proven to reduce breakage. Bella Hadid is the latest face of Alo, fronting the brand's new campaign and Pre-Fall collection.

Havaianas has launched its first-ever kitten heel flip-flop, debuting at Copenhagen Fashion Week. The new style reimagines the iconic rubber sandal with a low heel and elevated silhouette, proving flip-flops are no longer just for the poolside.

Top Picks from the High Street

Sarah's picks include a Kookai Spencer Contrast Spray Jacket (£170), Sol de Janeiro's limited-edition Leite Café Perfume Mist (£25), a New Look denim midi dress (£44.99), and a Daisy Purple 'Out Of Office' Cap (£25).

Beauty favourites include e.l.f.'s collaboration with Bubble, the Drop N Dunk Hydrating Moisturizer + Bronzing Drops (£18), K18's FutureIQ Hair Longevity Serum (£110), and Essence's Lash Princess mascara (£3.99).

Accessories and homeware standouts include & Other Stories' Interlocking Chain Link Necklace (£27), a Coach Empire Carryall Bag (£475), Missoma's Chunky Knot T-Bar Necklace (£165), and a George Home Brew Crew cushion (£8).

Other notable picks include Lululemon's Flow Y Tank Top (£58), Bloom & Wild's Strawberries & Cream Afternoon Tea (£35), Mango's Asymmetric Lace Camisole Top (£35.99), and ChitoCare Beauty's INNSÆI Revive Shampoo (£51).

Fashion finds include ASOS Lioness's Gabriella Halterneck Chiffon Drape Top (£55), Laura Mercier's Secret Camouflage Complexion Perfector (£29), H&M's Cotton Peplum Shirt (£19.99), Simply Be's Mid Blue Seamed Wide Leg Jeans (£39), and Wonderskin's Wonder Blading All-Day Blush Stain (£20).

M&S's Mesh Animal Print Midi Asymmetric Skirt (£30), Birkenstock's Arizona Chunky in Taupe (£110), Primark's Faux Floral Arrangement (£4), Et Al's Versatile Bronze Shade + Sculpt Refill (£30), Bohomoon's Miranda Hoop Earrings (£26), Topshop's Axel Toe Thong Mid Heel Sandal in Aubergine (£32), and Damson Madder's Ziggy Frill Bag (£55) round out the list.

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