Merit, the US beauty brand that arrived in the UK in 2023, has already become a cult favourite among LA insiders, with its sleek packaging spotted in collections belonging to Hailey Bieber and Sarah Jessica Parker. The brand’s makeup roster contains just 13 formulas, designed to streamline a daily routine down to five minutes. From the complexion stick that replaces foundation and concealer to the flush balm for cheeks, Merit focuses on minimal, clean-girl, and au naturel makeup.
Testing Merit’s full makeup line
Since its UK launch, our shopping editor has tried every Merit makeup product, noting ease of application, speed, and finished results. Some products have become daily staples, including the complexion stick, flush balm, and lengthening mascara. Here’s the shortlist of the best Merit makeup products.
The Minimalist Complexion Stick – ★★★★★
This foundation/concealer hybrid is a beloved staple. The stick applicator is fuss-free, and one stick lasts ages. The formula is versatile—dabbed under the eyes and on blemishes at home, or used for light, full coverage when out. The shade range is excellent, and application takes less than 30 seconds. However, dry areas around the nose may need extra priming, and it doesn’t provide full coverage.
Flush Balm – ★★★★☆
The product that catapulted Merit to global fame is a sheer, lightweight cream blush in a daub-and-go pot. It’s compact, travel-friendly, and easy to apply—tap along the cheekbone and blend with fingers or a brush. Formulated with vitamin E, it’s safe for sensitive and acne-prone skin. The finish is dewy and sun-kissed, but it isn’t as long-lasting as liquid blushes and requires touch-ups.
Shade Slick Lip Oil – ★★★★★
This lip oil gives a flattering tint with a lightweight consistency that glides on smoothly. The colour payoff and staying power are excellent, leaving lips glossy and hydrated for hours. It contains shea butter, grapeseed oils, and jojoba oil to soften and lock in moisture. The small applicator allows precise, fast application, and the pigment is rich enough to forgo lipstick day-to-day.
More Merit products tested
Brush No.1 – ★★★★★
This brush blends and buffs complexion products with ease, thanks to densely packed bristles and a girthy handle for grip. Its monochrome design looks great, and it speeds up any morning routine. While it’s expensive at £28, it’s a tempting addition.
Clean Lash Lengthening Mascara – ★★★★★
Used daily since getting it, this tubing formula is lightweight and smudge-proof, wrapping around lashes to lift, lengthen, and define. Infused with olive oil and vitamin B5, it glides on seamlessly with a long, thin brush. Available in black and brown, it refuses to budge even in hot weather.
Brow 1980 – ★★★★★
This pomade delivers soft, voluminous brows with no crunchiness or residue. It doesn’t create a laminated look like some brow gels, but it brushes up and against hair growth for natural-looking fluffy brows that stay all day. The colour fills in gaps and adds definition.
Bronze Balm – ★★★★☆
A bronzer with a glowy finish and creamy texture, packed with vitamin E for a softening feel. It’s quick to apply—draw it on the high points of the face for effortless contour. However, it isn’t as buildable or intense as some might like, and the balmy texture has limited staying power.
Are Merit makeup products worth it?
Thanks to hybrid formulas like the shade slick and complexion stick, Merit has streamlined a morning routine. The mascara, brow pomade, and flush balm help get you out the front door in minutes. For minimalist makeup lovers, it’s hard to fault—though those preferring heavier or more noticeable looks might find it lacking.
