Sam Marshall, founder of Omnia salon in Sale, has created what she describes as Greater Manchester's most inclusive beauty salon, aiming to provide a safe and welcoming space for all, particularly for trans, non-binary, neurodivergent, and disabled clients.
A Safe and Calm Environment
The salon, which opened on Cross Street four months ago, is designed to be quiet and calming, with low lighting and soothing colors, a departure from the often overwhelming traditional salon experience. “It doesn’t feel like you’re in a fish bowl,” Sam explains, referring to the feeling of being on display.
For trans customers, Omnia has become a lifeline, with gender 'irrelevant' to most services. “We take gender out of the treatment menu,” Sam says. “A leg is a leg and an arm is an arm, right? It doesn't matter who it grows out of.” Clients can choose to share their pronouns, but it's optional.
Overcoming Industry Hurdles
Sam acknowledges that inclusivity is still a challenge in the beauty industry. A survey by Pantene found that 93% of trans and non-binary people had been misgendered at a salon, and a third felt anxious before visits. Sam has published works and courses on inclusivity and advises the Hair and Beauty Industry Authority and the British Beauty Council.
“I think one of the biggest hurdles to tackle is that things in the beauty industry often get passed down generations,” she says. “It just takes someone to think outside the box.”
A Personal Mission
Sam, part of the LGBTQ+ community, was inspired to open Omnia after hearing about her trans friends' negative salon experiences. “One of my friends told me she felt she had to risk access everywhere she went,” she recalls. The salon also attracts allies and cisgendered men, and staff are trained to treat all skin tones.
Sam has also worked with George House Trust on a survey about HIV status questions on consultation forms, which found that some people were refused service based on their status, which is illegal. She hopes her approach will encourage other salons to adapt and welcome those who have felt excluded.
“Beauty isn’t to make you look pretty, it’s about making you feel good,” Sam says. “I’ll keep fighting to be as inclusive as I can possibly be.”
