Jo Malone's Beetroot Perfume: A Surprising Twist on Gourmand Scents
Jo Malone London, the iconic British perfume house known for its minimalist cream and black packaging, has launched a new limited-edition Veggie range that challenges traditional notions of gourmand fragrances. Following last year's popular Raspberry Ripple scent, this collection turns to vegetables for inspiration, offering three unique colognes: Scarlet Beetroot, Velvety Butternut, and Carrot Blossom.
Priced at £59 for a 30ml bottle, the Veggie range also includes a Tomato Leaf Hand Wash (£36) and a Green Tomato Vine Candle (£105 for 300g). The perfumes are available exclusively at Jo Malone London stores and online.
Scarlet Beetroot: An Unexpected Juicy Burst
Scarlet Beetroot opens with a blackcurrant note that delivers an immediate juicy burst reminiscent of cordial—far from what one might expect from a vegetable-inspired perfume. The heart reveals earthy beetroot, while a woody patchouli base grounds the scent. It evokes memories of gardening and farmer's markets, making it an ideal entry point for those who find traditional vanilla gourmands too sweet.
Velvety Butternut: A Nostalgic Comfort
Velvety Butternut begins with bright ginger before mellowing into a butternut squash heart, supported by patchouli and tonka bean. This scent offers an earthy twist on classic fragrances, with a nostalgic quality reminiscent of a grandmother's kitchen. The tonka bean adds a subtle cocoa butter-like warmth, making it a comforting choice for those seeking a cozy yet sophisticated aroma.
Carrot Blossom: The Mainstream Contender
Though not tested by the reviewer, Carrot Blossom is described as a blend of sweet carrot, fennel, orange flower, white musk, and patchouli. Similar notes appear in popular fragrances like Maison Margiela's Autumn Vibes and Tom Ford Soleil Neige, suggesting it may be the most accessible of the three.
Patchouli: The Unifying Thread
Patchouli appears across all three scents, providing an earthy, woody base that complements the vegetable-inspired notes. This choice ensures the collection remains grounded and sophisticated, appealing to those who prefer natural, green fragrances.
Comparison to Other Gourmands
For an earthier take on gourmands, the reviewer typically reaches for Lush's Vanillary (£12), which blends jasmine, vanilla, and tonka bean. Another favorite is Zadig by Zadig & Voltaire (£64), featuring ginger and sesame notes. While Ginger Biscuits remains the reviewer's top Jo Malone scent, the Veggie range offers a more approachable gourmand for those without a sweet tooth.
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