With the long-awaited return of HBO's Euphoria, the bold makeup looks from previous seasons have once again captured our imagination. For makeup enthusiasts, recreating these iconic styles is now simpler than ever, thanks to Emmy Award-winning makeup artist Donni Davy, who created the show's signature aesthetic and founded Half Magic Beauty.
About Half Magic Beauty
Half Magic Beauty focuses on creative, daring looks and offers products for everyone, whether you prefer pressed glitter, subtle shimmers, or bolder options. The brand is now available at Sephora, making it accessible to a wider audience.
Glitterpuck - Pressed Glitter
For those who want to dazzle, the Glitterpuck pressed glitter is a must-have. With the glide of a gel and eight hours of wear, it is fall-out and crease-proof, making it ideal for eyes, face, and body. Available in four ethereal colors, it can be worn alone or layered over eyeshadow or paint.
Magic Drip - Glitter Lip Gloss
The Magic Drip Glitter Lip Gloss puts lips in the spotlight. Its rich, nourishing texture is filled with multicolored pearls for depth, and the sheer coverage allows easy layering over lipstick or liner. Available in 10 stunning shades, from bright pinks to iridescent purple, lips will sparkle.
Eyeshadow Singles - One Swipe Colour
Available in 13 shades across four finishes—duochrome, metallic, shimmer, and matte—these eyeshadow singles offer endless looks. Super pigmented, creamy, and blendable, one swipe delivers the needed product. The compacts are compostable PaperFoam, making them recyclable.
Cheek Fluff - Soft Blur Cream Blush
The Cheek Fluff provides a perfect blush option for subtle or bold flushes. Its unique formula blends like a cream blush for mistake-proof application but has the staying power of a powder blush. With four shades, it suits every skin tone. The compact is recyclable and compostable.
Personal Review
I have always admired Euphoria makeup from afar, as I typically stick to minimal makeup. However, when I discovered the brand by the artist behind Zendaya's glitter tears, I had to try it. I tested the Glitterpuck in shade Glimmer Pop—a highly pigmented pressed glitter that covered my entire eyelid with one swipe. The rose gold hue looks great alone or layered.
I also tried the Eyeshadow Single in Blushing Lizard, a pink with a purple or blue iridescent hue, quintessentially Euphoria. The creamy formula is buildable; applying with a brush gives a sheer shimmer, while fingers offer intense glitter. Both products had minimal fallout and no creasing, but removal was challenging—even after cleansing pads, balms, and a shower, specks of glitter remained. This makes them less suitable for everyday wear.
The Magic Drip lip gloss in Y2K Cherub was less impressive. While nourishing, the texture felt gritty from the glitter, which is not a dealbreaker but not my preference. The Cheek Fluff in Magic Brownie, however, won me over. Though darker than my usual blush, the creamy formula blends to a warm rosy pink and can be layered for dramatic looks.
Most items are not ideal for daily use, but they will be my go-to for festivals and concerts this summer. I plan to purchase more eyeshadow shades.
Additional Products
Light Trap - Duochrome Highlighter
This highlighter shifts colors from every angle, offering a shimmering glow. Available in shimmery beige and bold purple, it suits all skin tones. The buildable formula works for subtle or blindingly glowy looks.
Glitterpill - Eye Paint & Eyeliner
Doubling as eyeliner and eyeshadow, Glitterpill comes in eight stunning shades. It can be blended for all-over sparkle or used as a sharp liner. Transfer and smudge-proof with minimal fallout, it is perfect for all-day wear.
Dew Lock - Hydrating Set + Refresh Makeup Setting Spray
Essential for long-lasting bold looks, this setting spray leaves a natural dewy finish. Infused with glycerin and niacinamide, it hydrates skin for up to 12 hours and can refresh makeup throughout the day.
Self-Adhesive Face Gems - Iridescent Sparkle
Face gems are key to Euphoria's iconic looks. These medical-grade, hypoallergenic gems have all-day staying power and enhance any party or festival look. Available in metallic or iridescent pearls.
Wing Magician - Reusable Silicone Stencil for Perfect Winged Lines
For those who struggle with winged liner, this silicone stencil fits every eye contour for perfect application. It is dishwasher safe, travel-friendly, and can double as an eyeshadow and mascara shield.
