A third (34%) of UK holidaymakers have observed a rise in potential travel scams on social media over the past year, according to a survey commissioned by payment service provider emerchantpay. The research, conducted by Opinium in May among 2,000 people across the UK, highlights growing concerns about fraud in the travel sector.
Widespread Wariness of Promotional Emails
Seven in 10 (70%) respondents said they are wary of promotional emails related to holidays due to scam concerns. Additionally, half (50%) of holidaymakers prefer to book with online or high street travel businesses that clearly explain how they are protecting consumers from fraud. Two-fifths (40%) reported changing their behaviour while on holiday due to financial safety worries.
Common Types of Holiday Scams
George Ralchev, head of risk at emerchantpay, noted that holidaymakers are being targeted by social media scammers “looking to take advantage of the peak travel season.” Scams may include criminals advertising fake holiday accommodation or flights, offering tours that do not exist, copying photos from legitimate websites, and asking for bank transfers.
Tips to Avoid Scams
To help avoid scams, consumers are advised to research destinations to confirm they exist, look for independent reviews, and check website links. Holidaymakers may also consider verifying if the company is a member of Abta, a trade association for UK travel agents and tour operators. Those booking package deals with a flight should check coverage under the Atol financial protection scheme.
Lisa Webb, a consumer law expert at Which?, said: “There are ways to help you spot fake holiday listings – such as using a reverse image search to check for stolen images or checking the property’s location on an online map to see that it exists. Always book through official, trusted channels and avoid paying by bank transfer for anything advertised on social media. If you think you have lost money to a holiday booking scam, contact your bank immediately and report it to Report Fraud or Police Scotland.”
