McDonald's has announced a partnership with the FIFA World Cup 26™, introducing limited-time meals and collectible cups featuring football legends such as David Beckham and Ronaldinho Gaúcho. The promotion aims to bring fans together through shared matchday rituals, offering a taste of the tournament's excitement at participating locations worldwide.
The FIFA World Cup 26™ Menu includes two new burgers: the Mexican Chipotle Chicken, made with a 100% chicken breast, chipotle mayo, slivered and crispy onions, lettuce, and white cheddar cheese on a toasted bun; and the Sweet Carolina BBQ Stack, featuring two 100% Irish and British quarter pounder beef patties with cheese, bacon, crispy and grilled onions, lettuce, and sweet Carolina BBQ sauce. Both are available for a limited time.
Additional menu items include Crunchy Cheese Bites, a blend of Mozzarella and Gouda in a crunchy breadcrumb coating served with BBQ dip; the return of Big Mac® sauce as a dip for a limited time; and Galaxy® Chocolate McFlurry® and Galaxy® Salted Caramel McFlurry® desserts.
The FIFA World Cup 26™ Meal includes a choice of a Big Mac®, 9 Chicken McNuggets®, or McPlant®, with fries and a drink, and comes with one of six randomly allocated collectible cups. The cups feature football icons, aiming to spark nostalgia and create new memories. The meal is available in medium or large sizes, with drink upgrade fees applicable.
Morgan Flatley, Global Chief Marketing Officer at McDonald's, said: 'Partnering with the FIFA World Cup 26™ allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game.' Tim Kenward, Senior Vice President and Chief Marketing Officer for McDonald's UK & Ireland, added: 'We want to make those matchday moments even more memorable with great food shared with friends and family.'
