Network Rail has confirmed that advertising will return to a large screen above the concourse at Euston railway station, following a controversial trial in 2024. The 15-metre wide, four-metre tall screen, which replaced the main train information board, had been used to generate revenue before criticism led to its suspension.
The advertising ceased in October 2024 after then-transport secretary Louise Haigh ordered Network Rail to improve management of the station amid overcrowding concerns. Now, a two-week trial starting Monday will use the screen's 'outer sections' for adverts, while the central section will continue to display passenger information.
Network Rail stated the pilot was 'developed using feedback from customers and stakeholders' following 'lessons learned' in 2024. Any future revenue from advertising will be reinvested into passenger improvements, the company said.
Other schemes announced for this spring include upgrading the assisted travel lounge, installing more seats, and building a new customer service hub. These measures follow an improvement notice from the Office of Rail and Road in September 2023 over safety risks from overcrowding, which Network Rail complied with by December 2023.
Watchdog London TravelWatch noted in October 2024 that 'last-minute announcements' caused passengers to rush to platforms and staff appeared overwhelmed. Network Rail has since introduced longer boarding times, clearer signage, and layout changes to address these issues.
