Virgin Voyages has unveiled an ambitious new offering for adventurous travellers: a month-long season pass for its Alaska sailings in 2026. The pass grants passengers a full 30-day immersion aboard the line's new, adults-only ship, Brilliant Lady, with a comprehensive package of luxury perks and amenities included.
What's Included in the Premium Alaska Package?
The 2026 Alaska Summer Season Pass is designed as an all-encompassing experience. It provides a Central Sea Terrace cabin suitable for two guests, along with daily drink credits and complimentary excursions valued at up to £188 per person. The fare is premium, meaning all gratuities are covered, and passengers can reserve their spots at onboard shows and speciality restaurants a full 60 days ahead of their voyage.
Beyond the basics, the pass unlocks a significant list of added benefits. These include upgraded WiFi, laundry services, access to the ship's spa, and priority boarding. Notably, Virgin is also supplying guests with a Canon G7X professional camera and binoculars to capture Alaska's stunning vistas and wildlife. The package is rounded out with practical travel gear: a portable power bank, a water bottle, a backpack, a limited-edition Season Pass jacket, and a collectible wristband.
Sailing Schedule and Pricing Tiers
The season pass is available for four distinct periods during the 2026 summer season, with pricing that varies by date. The most affordable option is for travel between 28 May and 23 June 2026, starting at £19,575. The cost rises to £28,572 for the period from 23 June to 23 July. For late summer, prices are set at £26,317 for 30 July to 27 August, and £27,069 for voyages between 27 August and 26 September.
While each individual sailing on the Brilliant Lady lasts one week, pass holders will remain on board for the entire month, experiencing a rotating itinerary. This allows for deep exploration of Alaskan ports like Ketchikan and Skagway, where activities can range from dog sledding and gold panning to witnessing majestic glaciers and icebergs in the famed Inside Passage.
A Grown-Up Adventure in the Last Frontier
Onboard the child-free Brilliant Lady, evenings are filled with entertainment such as comedy shows and cabaret, while dining options include high-end venues like Gunbae, a lively Korean barbecue restaurant. Nirmal Saverimuttu, Chief Executive of Virgin Voyages, emphasised the unique appeal of the offering. He stated, "Alaska is one of the most awe-inspiring places on Earth. Experiencing it aboard Brilliant Lady means you get the adventure without sacrificing comfort, style or that Virgin sense of discovery — and without a single child on board."
For those seeking an even more extensive cruise experience, Virgin Voyages continues to offer its year-long pass for unlimited sailings, which commands a starting price of £149,629. The new Alaska season pass represents a significant move in the luxury travel market, catering to affluent travellers who desire an extended, all-inclusive, and adults-only exploration of one of the world's most dramatic wilderness regions.
