TUI has introduced a new budget holiday brand, Sundeals, offering affordable breaks to destinations such as Spain, Greece, and Turkey starting from just £234 per person this summer. The new arm of the TUI Group features more than 100 holiday destinations with average prices from £316pp for Spain, £290pp for Greece, and £297pp for Turkey, along with a choice of over 20,000 hotels.
Booking flexibility and independent operation
When booking flights as part of a package, customers are not restricted to TUI flights alone, with options available through airlines like Ryanair and easyJet. Sundeals operates independently from TUI and targets travellers who enjoy researching and comparing holiday options but want a simpler way to navigate booking and feel confident they're getting the best of their budget.
Currently, it functions as a straightforward booking tool, though there are plans to introduce smart features and savings insights over time to help customers get more from their budget.
Sample deals on Sundeals
Examples of offers on the Sundeals website include Marrakech from £99pp in September departing from Liverpool, Tenerife from £234pp in August departing from Bournemouth, Turkey from £290pp in August departing from Edinburgh, and Lanzarote from £272pp in August departing from London Stansted.
Kevin Nelson, Managing Director for Sundeals, said: "We know there is a large group of travellers who genuinely enjoy researching and planning their holidays. They're confident, digitally savvy and like the feeling of finding a holiday, and deal, that's right for them."
Addressing Bookers Burnout
Nelson added: "But these travellers told us that they're tired of spending hours going round in circles trying to compare options and work out whether they've truly found the right trip – a feeling that we're calling Bookers Burnout. Sundeals has been designed specifically for these savvy deal hunters, helping them cut through the holiday clutter and make decisions with greater confidence. We've launched with a simple user experience focused on the core features customers told us they need most, and over time we'll continue to introduce smart tools and innovations that make finding and evaluating holiday options even easier."
For those seeking affordable last-minute summer getaways, other deals are available, such as easyJet Holidays offering free child places and Lastminute.com providing up to £200 off last-minute breaks.
