A stunning island beach has been crowned the world's finest in TripAdvisor's Travellers' Choice Awards. Known for its crystal-clear turquoise waters and soft golden sands, Isla de la Pasión in Cozumel, Mexico, has taken the top spot on the prestigious Best of the Best Beaches list. Visitors describe it as a relaxing haven, with one noting it remains uncrowded despite its fame.
Location and Features
Isla Pasión is a private island nestled in the Caribbean Sea, situated between the United States and South America. The beach boasts pristine turquoise water and fine golden sand, creating a postcard-perfect setting. However, TripAdvisor's travel company Viator warns visitors to bring plenty of bug spray due to the prevalence of sand flies and mosquitoes, which are especially active at dawn and dusk.
Visitor Experiences
Thousands of tourists report having a wonderful time, but some have had their experience blighted by insect bites. One reviewer on TripAdvisor described the island as "an oasis" accessible only by boat, adding: "For me, as for most of those who see it, it's a scenario that seems out of a postcard." The reviewer praised the shallow crystal-clear waters, protected coral reefs, and extensive white sand beach, expressing a desire to return.
Another reviewer highlighted the family-friendly atmosphere: "Our family had a wonderful time. The crew was amazing. Everyone was very friendly. There were a lot of fun activities for the kids. Also, the food and drinks were great."
Access and Practical Tips
Isla Pasión is not a freely accessible public beach. Visitors must purchase a day pass or join an organised tour, typically departing from Cozumel. Viator advises bringing strong bug spray, sun protection (especially on open-top boats), and recommends visiting during the sunny, dry season from January to April for the clearest waters and best snorkelling conditions. During this time, marine wildlife is also abundant.
Despite the need for insect repellent and organised access, Isla Pasión remains a top destination for those seeking a peaceful, uncrowded beach experience with excellent snorkelling and family activities.



