North Macedonia: Europe's Underrated Gem with Fewer Tourists Than Greece
North Macedonia: Europe's Underrated Gem with Fewer Tourists

North Macedonia is one of Europe's least-visited countries, yet it rivals its neighbour Greece in natural beauty and cultural richness. In 2025, approximately 900,000 visitors travelled to North Macedonia, according to Tragento, placing it ahead of only smaller territories such as Liechtenstein, San Marino, and Moldova.

However, the country is gaining attention. Visitor numbers rose by 7% last year, and Wizz Air now operates direct flights from the UK to the two principal cities, Skopje and Ohrid.

Why Visit North Macedonia?

Located in Europe and bordered by Greece, Bulgaria, Serbia, and Albania, North Macedonia offers a tranquil alternative to crowded tourist hotspots. Its rich historical legacy blends Mediterranean, Balkan, Greek, Italian, and Ottoman influences, creating a unique cultural fusion. This is most vividly apparent in the capital, Skopje, which has undergone substantial transformation over the past 15 years through the controversial Project 2014. This costly construction initiative turned Skopje's city centre into an open-air museum filled with grand sculptures commemorating figures like Alexander the Great and Mother Teresa. While some critics call the scheme kitsch, it undeniably gives the capital a distinctive character.

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Regardless of personal taste for the capital, the surrounding countryside is breathtaking. About 80% of the nation is covered by mountains and lakes, making it an outstanding destination for hiking, cycling, and kayaking. Wildlife includes bears, wild boars, wolves, foxes, deer, and over 200 butterfly species.

Five Must-Visit Places

1. Lake Ohrid

One of Europe's most ancient and deepest lakes, Ohrid is a UNESCO World Heritage Site. Visitors can swim in its pristine waters, explore the medieval old quarter above the coastline, and visit the famous Church of St. John at Kaneo, perched on cliffs overlooking the lake.

2. Skopje's Old Bazaar (Čaršija)

Among the largest and best-preserved Ottoman marketplaces in the Balkans, the Čaršija dates back to the 12th century. Its stone-paved pathways lead to craft workshops, authentic Macedonian cuisine, and historic mosques, caravanserais, and hammams.

3. Matka Canyon

Just 15km from Skopje, Matka Canyon is a magnificent ravine formed by the Treska River, containing some of Europe's deepest subaquatic caves. Activities include paddling on the jade-coloured lake, hiking through verdant woodland, and visiting medieval monasteries on vertical rock walls.

4. Mavrovo National Park

North Macedonia's largest national park offers alpine vistas, thick coniferous forests, and a scenic man-made reservoir. The partially submerged Church of St. Nicholas is one of the country's most recognisable sights. Visitors can trek, ski in winter, or simply admire the landscape.

5. Bitola & Heraclea Lyncestis

The second city boasts a sophisticated café culture centred on the graceful Širok Sokak boulevard. On the outskirts lie the ruins of Heraclea Lyncestis, founded by Philip II of Macedon, with stunning Roman mosaics that remain vibrant after two millennia.

Cultural and Culinary Delights

The country's diverse historical influences have also shaped a wonderfully varied culinary scene. The national dish, tavce gravce – a hearty baked bean casserole – is a must-try. With its blend of history, nature, and hospitality, North Macedonia offers a restorative getaway far from the crowds.

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